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July 5th, 2008 at 2:47 am

Online Marketing PPC Executive

Would you like to work in an exciting role in online marketing, working on a daily basis with Google, Yahoo and MSN advertising platforms for online businesses ranging from music and entertainment websites to financial services?

Search and online marketing is the fastest expanding marketing sector and Altogether Digital (part of The Engine Group) is one of the fastest growing digital advertising agencies in the UK.

The Role

The Online Marketing Executive is a supporting role to the pay-per-click account management team. The role involves extensive use of Microsoft Excel in generating reports for clients and analysing PPC campaign data. Daily communication with our agency account managers at online ad platforms Google, Yahoo Search Marketing and MSN AdCenter will be essential to success in this role.

This is a role for a graduate in Marketing, IT, Business, Maths or another numerate subject with a strong interest in online marketing.

Responsibilities

• Supporting account managers in their day-to-day management of PPC accounts for clients in a range of online industries, including entertainment and music, financial services, sports and telecommunications.
• Analysing statistics from PPC campaigns and recommending improvements to increase sales and return on investment.
• Setting up new PPC campaigns on online advertising platforms Google, Yahoo Search Marketing and MSN AdCenter.
• Daily communication with our agency account managers at Google, Yahoo and MSN to ensure that all PPC campaigns are meeting targets and to brief them on setting up new PPC campaigns.
• Performing data mining for keyword expansion on PPC campaigns.
• Creating reports for clients detailing impressions, clicks, click through rates, conversion rates and return on investment.
• Extracting reporting data from web analytics and bid management tools.
Skills/Experience
• The candidate should be highly numerate, with the ability to understand complex statistical data sets.
• Advanced MS Excel skills are essential for this role, along with a good knowledge of other MS Office tools.
• The candidate should have a keen interest in online marketing and be interested in joining one of the most dynamic and fastest growing advertising agencies in the UK.
• Good interpersonal skills
• University degree in Business, Marketing, Maths, IT or another numerate subject.
Individual qualities and characteristics
• Exceptional attention to detail
• Well organised and efficient
• Ability to multi-task
• Ability to adapt to evolving work environment
• Results oriented
• Analytical abilities
• Personable and articulate, and comfortable dealing with clients and third party suppliers on a day-to-day basis