Web Data Analyst London Uk

Working for a social media agency, the Web Analyst will support the analytic needs of Online Sales & Marketing by analysing all elements of websites and online ad campaigns using industry standard tools (e.g. DART, Google Analytics, Hitbox, Omniture Site Catalyst and WebTrends).

They will also use standard Business Intelligence tools to produce reports relating to outcomes. The Web Analyst will support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis).

They will provide feedback that identifies gaps in the data capture strategy, and will also be expected to partner outside of OSM to ensure that best practices in metrics and decision making are being exposed to management and core website decision makers. Key responsibilities: .

Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. . Collaborate with external partners such as agencies to assist with data collection and reporting. . Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience. .

Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc). . Displays a high degree of pro-activeness in analysing customer behaviour using available data to influence change. Expected deliverables include: . Weekly, monthly reports (excel, BI tools, clickstream analysis). .

Development of senior management dashboards. . Website behaviour and customer experience analysis. . Data consolidation and validation. . Coordinating tags, tracking parameter implementations. . Lead creation of multivariate and A/B testing documents and post test analysis (including hypothesis creation & metrics for success) . Business requirements integrated from multiple sources. .

Documentation relating to existing processes and proposals for improvement. . Effective and persuasive presentations (verbal & written) for project teams and business leaders. Candidate requirements: Essential: . Relevant bachelor’s degree (quantitative, marketing or business). .

Works effectively both independently and within a team. . Uses strong analytical skills to provide insights as well as recommendations for changes and able to convince key decision makers of the business benefits of proposed solutions. . Minimum three to four years of working with standard clickstream analytics tools, e.g. Omniture, ClickTracks, WebTrends, HBX, CoreMetrics. .

Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. . Three to five years of experience in using the Microsoft Office suite with very strong Excel skills. . Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimisation) strategies and a minimum one year experience measuring success of SEM/PPC and SEO campaigns / efforts. .

Excellent communication skills and ability to interact with all levels of end users and technical resources. Desirable: . Postgraduate business degree. . Three to five years of experience in one or more roles in an online ecommerce or online support environments. .

High level of expertise with Business Intelligence tools, with experience writing and tuning SQL queries in an online or offline environment. . Three to five years of business analysis experience in large organisations, with multiple functions / business units preferred. .

Exposure to project management skills, business process redesign principles, tools and techniques. . Deep understanding of complex web ecosystems and best practices and applies this knowledge to their work. . Interest and/or knowledge of social media.

Job Type: Permanent
£50000,00 - £55000,00 per year location : london